When website operators deal
with search engines for the first time, they usually focus on a specific goal,
e.g. the desire for more traffic or an improved conversion rate. There are
two different strategies to choose from in search engine marketing: SEO and
SEA.
Here
is the List:
SEA (Search
Engine Advertising) can be used to display paid ads in
search engines, SEO (Search Engine Optimization) is dedicated to organic, i.e.
unpaid, search results.